Video Targeting

You can target video inventory based on the playback method, player size, and position.

By default, you will target all playback methods, player sizes and roll positions. You can however, narrow your targeting.

Target Video Inventory by Position/

The options available to target inventory by position:

  • Instream – Video ads are embedded within a video player.
    • Pre-roll – Inventory that hosts video creatives that play before the user selected video of choice.
    • Mid-roll – Inventory that hosts video creatives that play in the middle of the user selected video of choice.
    • Post-roll – Inventory that hosts video creatives that play after the user selected video of choice.
    • No roll position defined – Target inventory where no position information has been provided.
  • Outstream – Video ads are embedded within the body of a web page.

Target Video Inventory by Playback Method

You can target inventory that accepts creatives with the following playback methods:

  • Auto-play, sound on – Video creative starts playing with sound on as soon as the page loads.
  • Auto-play, sound off – Video creative starts playing with sound off as soon as the page loads. Sound comes on when the user clicks on the creative.
  • Auto-play, sound unknown – Video creative starts playing as soon as the page loads, but no sound information is specified.
  • Click-to-play – Video creative is static on the page till the user clicks to play.
  • Mouse-over – Video starts playing when the user moves the mouse over the creative.
  • No playback method provided – Target inventory where no initiation method information is provided.